Food By Box case study

The problem

A UK food retailer carried over 2,500 products with live stock, on a platform where every catalogue page paid for that weight. Competitors with bigger budgets were buying the search results it depended on.

What we built

WooCommerce kept as the commerce engine with a performance rebuild around it: WP Rocket for caching, Cloudflare in front, ShortPixel for images, and a content programme of 104 articles targeting long-tail searches. The work ran for two years and was measured every month.

Stack

WordPress, WooCommerce, Cloudflare, ShortPixel

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