Tatiana Store6 weeks · 2026-03-12
Problem
A Shopify storefront with a 4.8s LCP on mobile, per-order platform fees, and a theme that fought every campaign the marketing team shipped.
Solution
Rebuilt as a decoupled storefront: Astro on Cloudflare Workers in front of a Medusa.js commerce core, product data and media in D1/R2, Stripe for payments. The Shopify catalog, customers and URL structure were migrated with a 301 map so rankings held through the cutover.
Results
- 1.1 lcp seconds
- 4.8 lcp before seconds
- +38% conversion rate
- +52% monthly revenue
- 118 page weight kb
- -100% platform fees